Sajida Foundation’s Mother’s Day Social Change Campaign
Mother’s Day is around the corner and this 13th May, Sajida Foundation is out to make a difference. The foundation aims to recognize the extremely poor mothers who remain unappreciated, unrecognised and in the shadows, even though they work tirelessly and face the most challenging odds in their fight to ensure a better future for their children.
At Sajida’s Pavement Dweller Centres (PDCs), many poor working mothers leave their children in the safety of the Day Care Centres, to go to work. These mothers come from different backgrounds with different professions. From beggars to micro-entrepreneurs, every mother struggles to provide a better future for her child. Leaving their child at the PDC Day Cares ensures that the child has a clean and secure shelter where s/he gets nutritious food, clean water, non-formal education and other essential requirements for the well-being of the children.
The Foundation’s communications team is already engaged in documenting their stories through writing and video stories. Their aim is to bring these stories to the world so that when we celebrate Mother’s Day on 13 May, we do not forget the domestic help at our house, the beggar we met on the street, the vegetable vendor we met in the morning, the ayah at our children’s schools or those who serve us coffee ever day at work. All mothers deserve to feel the same warmth of love and appreciation that is the right of every mother on Mother’s Day.
Sajida Foundation is a progressive, positive, pro-poor, eco-friendly non-profit organisation dedicated to its raison d’etre of bringing health, happiness and dignity in the lives of the less fortunate. Sajida thrives to bring about meaningful and sustainable change defined by its values of family first, innovation and quality, dignity, equality, inclusiveness, empowerment of women, transparency and accountability.