Akij Essential Chinigura Rice launches new campaign

Bangla Press Desk:  AKIJ Essential, the consumer goods brand of the country's leading business conglomerate AKIJ Resource, has launched its new campaign for its premium fragrant Chinigura Rice. Faria Hossain, Chairman of AKIJ Resource Group and Sheikh Jasim Uddin, Managing Director, inaugurated the `Protibare Biya Bari’ campaign at a function held at AKIJ House in the capital on Sunday.

Addressing the inauguration ceremony, Faria Hossain, Chairman of AKIJ Resource Group said, "Every house in Bangladesh has a special atmosphere of festive cooking and cooking for   wedding program is the highest expression of that atmosphere. Through the campaign, we want consumers to enjoy the special taste, aroma and joy of weddings even when cooking at home. We do not compromise on the quality and purity of AKIJ Essential Chinigura Rice."

Sheikh Jasim Uddin, Managing Director of AKIJ Resource Group, said, “We are sourcing BR-34 rice from Dinajpur, which is very famous for this rice, to produce AKIJ Essential Chinigura Rice. The rice is processed in AKIJ Essential’s factories using modern machines made in Switzerland. Our strong quality control system ensures the excellent quality of each grain, long-lasting aroma and soft and fluffy texture after cooking, bringing the feeling of wedding cooking to your home.”

 Sohanur Rahman Sohan, Deputy COO of AKIJ Resource said, AKIJ Essential Chinigura Rice is known for its small, narrow and fragrant grains. It is particularly suitable for cooking various traditional dishes including pulao, biryani and payesh. This healthy and pure rice is currently available across the country in various packages including 1 kg and 5 kg.

Mohammad Towfiq Hasan, Chief Business Development Officer of AKIJ Resource, Mohammad Afsar Uddin, Chief People Officer, Sabiha Yeasmin, CFO and Khondaker Mostakim Ahmed Fahim, Chief Supply Chain Officer along with senior officials from various business units of AKIJ Resource, were also present at the event.

BP/SP