FIFA has doubled the prize money for the Women's World Cup.
BanglaPress Desk: FIFA is set to double the prize money for the Women’s World Cup. However, this remains far from the goal of achieving parity with the men’s tournament.
For the 2023 edition, held in Australia and New Zealand, the total prize pool was just over $100 million. For the upcoming tournament in Brazil, this figure will increase to $220 million—roughly one-third of the prize money awarded for the men’s World Cup held across the United States, Mexico, and Canada.
Following the 2026 World Cup—which featured 48 teams—FIFA announced a record revenue of $1.5 billion. Yet, according to reports from *The Guardian* and *Sky*, the Women’s World Cup in Brazil falls significantly short of the men’s tournament, failing to meet the gender parity goal previously announced by FIFA President Gianni Infantino. For the men’s tournament held this summer, the total prize pool stood at $655 million.
In 2023, complications arose regarding the sale of broadcasting rights; many broadcasters assumed that purchasing the rights for the men’s World Cup automatically included the rights for the women’s tournament. Expressing his frustration, Infantino stated, "Our goal is certainly to achieve equal prize money for the 2026 men’s World Cup and the 2027 Women’s World Cup."
The FIFA President added, "We have set this goal ourselves. FIFA is moving forward not just with words, but with actions... but unfortunately, not everyone in the industry is following suit. My friends—the broadcasters and sponsors—need to do much more in this regard."
Infantino’s remarks, made just as the World Cup was beginning, failed to satisfy or sway the commercial market; instead, they drew significant criticism. Many pointed out that critics had already been investing far more in their own domestic women’s football leagues than FIFA had invested in international women’s football.
FIFA has already confirmed that teams participating in the 2027 Women’s World Cup will receive the same amount of preparation funding as those in the men’s World Cup. For each team, this amount is being increased twofold—to $2.5 million.
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